RhinoIsland Media 2.0 — The Broken Canvas

An anti-conventional business model canvas for workshop use. Click any block to explore the rule it breaks.

Rule broken
Rule kept (intentionally)
Rule flipped
Key partners
Flipped
Students become partners
The audience IS the network
Key activities
Broken
Teaching is marketing
Give away the how, sell the who
Value proposition ★
Flipped
Free class → paid build
Trust first, transaction second
Customer relationships
Kept
High-touch, human
No chatbots. Real people.
Customer segments
Broken
Curiosity, not budget
Qualified by interest, not cash
Key resources
Flipped
Knowledge is the product
Not equipment — expertise
Channels
Broken
The classroom IS the funnel
No cold outreach. No ads. The 1-hr class does all the selling.
Community insight
Flipped
Word of mouth by design
Every graduate is a billboard
Bottom line
Cost structure
Broken
Costs front-loaded on trust
You invest the hour. They invest the project budget.
Revenue streams
Flipped
Zero at the door, premium at the build
Consulting, production, retainers — AFTER free exposure

(c)2026. Jeff 'SKI' Kinsey. — Founder of #27Rhinos & Much More...

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